Hello. I'm Kev and I'm innovative by design.
Sam's Club, an international warehouse retailer, offers checks and other personalized products to their members through Sam's Club Checks brand. However, the customer conversion rate and average order value was the lowest out of all brands with analytics indicating a high exit rate.
I conducted heuristic evaluation and customer interviews to determine where the points of friction and pain were in the checkout process. This resulting presentation was given to VPs and C-level executives to gain approval to redesign the checkout for Sam’s Club Checks. Leaders praised this redesign as “the best post-cart personalization flow” they had seen.
samsclub.com Sam's Club: Find Wholesale Clubs Near You or Shop Online
Title:Sam's Club: Find Wholesale Clubs Near You or Shop Online
Description：Exceptional wholesale club values on TVs, mattresses, business and office supplies and more at Sam’s Club. Shop online, become a member, or find your local club.
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